Bat Conservation International is pleased to announce it has teamed up with Bacardi to launch a public service announcement for its 2012 International Year of the Bat campaign.

The electronic billboard, which will display the video PSA in New York City's Times Square, will celebrate bats of the world starting on December 31. The 15-second spot, which describes the many environmental and economic benefits of bats, will run on the 20-foot CBS jumbotron located on 42nd street once each hour for 18 hours a day until the end of March.